Finding a way to
engage potential donors

What happens when a potential donor doesn't seem that interested in your organization? Do you write them off and move on?

In this week's video, Wendy Hatch from the Alford Group talks about finding ways to engage potential donors when there doesn't seem to be a clear path to them. She tells a great story about a potential donor who was not too interested in an organization. She then talks about what the organization did that truly transformed the person into one of their largest donors.

FYI - The Alford Group and I just relaunched the "Mission Achievable" system. It's the most comprehensive set of training and tools of it's kind. If you're looking to break through to the next level with your nonprofit organization, I highly recommend you check it out. You can find out more about it here: http://www.501videos.com/ma/mission_achievableV1a.html

If you have any stories or advice about engaging donors, please leave them in a comment box under the video. Thanks.

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