Marketing your mission while
avoiding "Shiny Object Syndrome"
Today's movie is more than just a video...
There's a free tool that comes with it.
A few months ago I was at an AFP workshop. Erica Mills was the presenter. One of the things she talked about was marketing and the "shiny object syndrome". I approached her to share some of her workshop with you. So, fast forward a few months, and here she is in today's video.
Erica has been working with nonprofits for a lot of years. She also teaches nonprofits marketing at the University of Washington. Some of her clients include the Gates Foundation, Group Health Foundation, PATH, and a whole bunch more. Out of her experience with nonprofits grew the "1, 2, 3 Marketing Tree". She'll be talking about that in the video and how this simple tool can make your life so much easier.
Download your own FREE copy of the "1, 2, 3 Marketing Tree" here. Also, be sure to check out the other freebies on her site. Good stuff!
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