Knowing how to leverage your story can produce amazing rewards…and quickly
I almost couldn’t believe it. Stephanie wrote to tell me how much money they had raised. A month prior, I created a fundraising video for her. She told me that she was hoping to raise $30,000… all in a 15 minute block of time. Instead of $30,000 she raised $65,000…more than twice her goal.
Fastest way to connect with donors
Stephanie Cline is the Executive Director at the Harrison Medical Center Foundation. Once a year, her Foundation is involved in a larger fundraising event with Harrison Hospital. She has 15 minutes to appeal to potential donors.
She was searching for the fastest way to connect with donors. She thought about making a video…something that captured the heart of the foundation…and would inspire donors to give.
When she first called me, Stephanie was skeptical. She was having a hard time justifying spending money on a video. For all she knew, she could be throwing money down the drain. After all, nobody can guarantee the success of a video. Right? That is until now. (more on that later)
Stephanie didn’t think she could afford a video. At the same time, she felt that a video was probably the most effective way to capture the hearts of her donors - she was right.
The problem was, (a) how to pay for it, and (b) how to make a video that motivates donors to give.
Finding the money
Like most of the videos I make for nonprofits, Stephanie's was sponsored. She was able to find a couple of sponsors who gave her the money for the video. In return, the sponsors are given credit at the end of the video.
Sponsors and donors are a very common way to raise the money to make a video. In fact, I've also seen nonprofits raise more money than they needed. So, they actually end up with more money in their bank accounts by making a video.
Here’s where the magic is. When you show a fundraising video to a donor, what do you want it to do? Stephanie wanted it to connect with and inspire her donors. She wanted it to appeal to them and resonate with them. That’s exactly what the video did.
How can a video do that?
Here’s a hint.
After 9/11 people gave money… buckets of money. Folks who never gave to a charity before gave money. That also happened after the tsunami in Asia and after hurricane Katrina. Why such a large outpouring of support?
What would’ve happened if television stations hadn’t shown the stories of disaster, hope and renewal? …if they hadn’t transported their viewers visually to the problems at hand?
When Stephanie showed her video, she was using one of the most powerful forms of communication. Visual storytelling.
The magic of a visual story told well produces amazing rewards.
But don’t take my word for it.
Here’s what Stephanie had to say.
“…my work wouldn’t be complete without acknowledging your significant contribution to our success… I wish to commend you for the quality of the presentation and its ability to tell a compelling and heartfelt story… Your crafting of “Sophia’s Story” for our use within our Gala Auction was instrumental in our ability to raise $65,000, all in the space of about 15 minutes!”
Would you like to get results like Stephanie did?
Imagine receiving $16 for every $1 you invest in making a fundraising video. That’s what Stephanie received from her investment. Would you like to be the next nonprofit to benefit from an investment like that? Would you like an even higher return?
Just for a second, imagine yourself at your next donor meeting.
You slip your fundraising DVD into the player. You push “play”. Music and powerful images set the tone. Your donors are instantly transported into the heart of your cause. They're hooked. Inspiring them is almost effortless.
I can’t help everyone
Like yours, my time is limited.
I tend to be booked months in advance. If you need a video this year, please contact me ASAP.
The 4 steps that guarantee a successful video
First - Hire me
Second - Enjoy working on the video. (that’s important)
Third - Develop the video to tell your story in the most powerful way
Fourth -Use the video to inspire and motivate donors. (I'll show you the best ways to do this)
Working together we will produce a video that will meet or exceed your expectations. Call or email me today to get started on your video right away. Here's my number (800) 719-5259 ext 5. Even though I'm a hard one to get one the phone (because I'm usually filming or editing), go ahead and leave me a message.
You'll be glad you did.
501 Videos, LLC
(800) 719-5259 ext 5